Written by Philippa Iliffe on April 09, 2021

It would seem obvious that authors are great at writing wouldn’t it? Well, yes. They’re fantastic at writing stories; creating a whole new world and a host of entertaining characters that readers just can’t get enough of. But, working closely with authors on the marketing and publicity of their book, we know just how difficult writing marketing copy can be – it’s a whole different ball game and one that authors can often struggle to get to grips with.

So, what exactly is marketing copy? Marketing copy can be anything from press releases to email pitches, and from a blurb …

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Written by Philippa Iliffe on April 09, 2021

Editorial Coordinator, Hayley Russell, writes about her favourite female writers and the importance of the stories they tell:

Recently I’ve been enjoying historical novels about heritage and history, and the female authors that I’ve been reading are fantastic at showcasing the history of a country and intertwining that with their characters, creating a richly human perspective of a culture.

Homegoing was the first novel I read along these lines. It’s a brilliant novel from Ghanian-American author Yaa Gyasi which follows the descendants of two half-sisters. The half-sisters are separated in the eighteenth century, with one sister sold into the slave trade …

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Written by Philippa Iliffe on April 09, 2021

Rosie Lowe, Assistant Production Manager shares her thoughts and advice on producing captivating full cover designs:

Please do judge a book by its (full) cover! We all know how important the front cover of a book is; it helps to get your book picked up off of a shelf, to sell the book for its wonderful content and to provide potential readers with ideas of what’s inside. However, we cannot underestimate the importance of the spine and back cover…

Tell me, what is the first thing a reader does once they have picked up a book? They flip it straight …

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Written by Philippa Iliffe on April 09, 2021

On Wednesday 30th October, Senior Production Controller Joe Shillito and Editorial Coordinator Hayley Russell from Matador, and Marketing Controller Philippa Iliffe from The Book Guild attended the annual Royal Automobile Club Motoring Book Awards in Pall Mall, London. Joe recounts their experience of the evening:

It was a pleasure to be invited to attend the prestigious annual Motoring Book Awards at the exclusive Royal Automobile Club (RAC) in Pall Mall, London, made all the more special by the fact that two titles from Troubador imprints had been nominated for these sought-after accolades.

Alan Shattock’s RGS Atalantas (Matador), a meticulously researched and designed …

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Written by Philippa Iliffe on April 09, 2021

Jack Wedgbury, Senior Designer for Troubador’s imprints takes a look at cover design trends and how we apply them to our books:

Keeping up to date with what is on-trend for book covers is an important part of our design team’s role. Spotting key trends in design, materials and enhancements allows us to understand what is popular within the industry, which in turn allows us to offer this to our authors. To do this, we read blogs and trade magazines such as The Bookseller, look at social media, attend weekly design meetings and make inspiration visits to printers and bookshops.

Following a …

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