Written by Philippa Iliffe on April 09, 2021

Rosie Lowe, Assistant Production Manager shares her thoughts and advice on producing captivating full cover designs:

Please do judge a book by its (full) cover! We all know how important the front cover of a book is; it helps to get your book picked up off of a shelf, to sell the book for its wonderful content and to provide potential readers with ideas of what’s inside. However, we cannot underestimate the importance of the spine and back cover…

Tell me, what is the first thing a reader does once they have picked up a book? They flip it straight …

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Written by Philippa Iliffe on April 09, 2021

On Wednesday 30th October, Senior Production Controller Joe Shillito and Editorial Coordinator Hayley Russell from Matador, and Marketing Controller Philippa Iliffe from The Book Guild attended the annual Royal Automobile Club Motoring Book Awards in Pall Mall, London. Joe recounts their experience of the evening:

It was a pleasure to be invited to attend the prestigious annual Motoring Book Awards at the exclusive Royal Automobile Club (RAC) in Pall Mall, London, made all the more special by the fact that two titles from Troubador imprints had been nominated for these sought-after accolades.

Alan Shattock’s RGS Atalantas (Matador), a meticulously researched and designed …

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Written by Philippa Iliffe on April 09, 2021

Jack Wedgbury, Senior Designer for Troubador’s imprints takes a look at cover design trends and how we apply them to our books:

Keeping up to date with what is on-trend for book covers is an important part of our design team’s role. Spotting key trends in design, materials and enhancements allows us to understand what is popular within the industry, which in turn allows us to offer this to our authors. To do this, we read blogs and trade magazines such as The Bookseller, look at social media, attend weekly design meetings and make inspiration visits to printers and bookshops.

Following a …

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On Monday 13th January, Marketing Controller Philippa Iliffe joined author Dean Moynihan at the prestigious Writers’ Guild Awards (WGGB) in central London. Philippa recounts their experience of the evening:

Dean and I arrived at the Royal College of Physicians to be welcomed by a marvellous red-carpet entrance and a swarm of eager paparazzi. The event, which was hosted by writer, comedian and actor Katy Brand celebrated the epitome of UK writing talent in an audience made up of those from a range of creative industries. Joining some of the most critically acclaimed writers and creatives for a champagne reception before …

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Written by Philippa Iliffe on April 09, 2021

Digital Marketing Controller Stephanie Carr shares the inside scoop on going digital with our ebook and audiobook services:

There are so many reasons that having your work available digitally can improve its chances of success. Ebooks are available internationally, opening your work up to a worldwide audience; they are relatively cheap to produce; there are no printing costs or potential ongoing storage costs to factor into your budget; readers can increase the size of the font or change the brightness of the screen; and best of all, thousands of them can be carried around in your pocket. At Troubador, around …

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