Catch up with what’s happening on our social media feeds, and find out about the latest authors to publish with The Book Guild… there’s also company news, the latest author events and a round-up of our latest reviews and media coverage.
Daily Record, BBC Radio Bradford The Sun Shines Through (Sharon King) DJ Mag, Talk Radio Europe Nine Foot Tall (Daz Courtney) Militaria & History, Pilot Magazine, That’s Christmas Dancing the Skies (David Roome) Kent Messenger A Hedgehog Christmas (David Hills) Bishop’s Stortford Independent, Talk Radio Europe Blood on His Hands (Ian McFadyen) Musical Theatre Review, Love London Love Culture, Broadway World My Life with Michael: 10 Years of Thriller Live! (Gary Lloyd) Talk Radio Europe Howell Grange (Bruce Harris) The Sentinel Out of the Noise (Michael Fisher) Kent Messenger It’s Complicated (Michelle Paul) Daily Times Pakistan In the Company of Strangers (Awais Khan) That’s Christmas Poetic Justice: Oxford, Doreen Warriner’s War, Geraldine, Lotus in the Sand, Pickle & Lily, The Rooks Die Screaming, Verbatim, Life’s a Banquet, Whatever Happened to Barry Chambers?
Leak Post & Times Out of the Noise (Michael Fisher) The Telegraph Combat Civilian (Gilbert Greenall) Dubai Eye FM, Newsline Magazine In the Company of Strangers (Awais Khan) Talk Radio Europe,Yeah Lifestyle Magazine Life’s a Banquet (Robin Bennett) Historical Novel Society, EDP Norfolk Magazine, Parish Life Magazine First, and before all things (Kate Wilby) London Theatre, Talk Radio Europe, Sunday Show Tunes, Bespoke Black Book, Broadway World, G Scene Brighton My Life with Michael: 10 Years of Thriller Live! (Gary Lloyd) The Oldie Another Shot & An Extra Shot (Stephen Anthony Brotherton) Bath Newseum, Bath Chronicle, Talk Radio Europe, Frome FM Sometimes in Bath (Charles Nevin) Review Spot A Long Dark Rainbow (Michael Tappenden) BBC Radio Leicester Dear Kath, Love Ron (Mike Spathaky) BBC Radio Bristol, Talk Radio Europe Dancing the Skies (David Roome) Gloucestershire Live Understanding Fred & Rose West (Leo Samuel Goatley) Historical Novel Society The World and his Wife (Stephen Wyatt) Talk Radio Europe, Instagram Book Tour The Raven Wheel (A F Stone) BBC Radio Merseyside Spangles, Glam, Gaywaves & Tubes (Gary James) Pocklington Post Serenity Song (Finn Dervan) Mad House Reviews A Hedgehog Story: Hedgehog Christmas (David Hills) Female First, Talk Radio Europe It’s Complicated (Michele Paul) BBC Radio Scotland, Female First, Crystal FM, Oban FM The Sun Shines Through (Sharon King) Uckfield News Filming If…. (David Wood) Yoga Magazine Yoga in the Gospels? (A. Nicholas Cowan)
Daily Mail Serialisation, Mail Online, Sunday People, Express Digest, World News, Gloucestershire Live, New York Post, The University of Law, Daily Record, The Sunday Times, Talk Radio Europe, Daily Mirror, METRO, The Daily Star, South West News, Yahoo News, MSN News, Regional Papers Understanding Fred & Rose West (Leo Samuel Goatley) The Yorkshire Post, BBC Radio Sheffield The Raven Wheel (A F Stone) The Times, BookBrunch, Alumnet Podcast, Talk Radio Europe, Radio H-P Combat Civilian(Gilbert Greenall) Talk Radio Europe The Unimaginable Loss (Fiona McWilliams) The London Library Magazine Archbishop Benson’s Humming Top (Adrian Leak) The Stage Spangles, Glam, Gaywaves & Tubes (Gary James) The Writing Magazine Children of Fire (Paul CW Beatty) Female First Outreach (Shelly Berry) Evening News First, and before all things (Kate Wilby) BBC Radio Leicester Adventures of Pepper the Ginger Dog (Jessica Knowles) K9 Magazine Hey Dog! Sniffs are for Feet! (Wendy Keefer) BBC Radio Leeds My Life with Michael (Gary Lloyd) Talk Radio Europe Trust Me, I’m a Care Worker (Chris Bulteel)
Sunday Express Butler on Wheels (Paul Wheeler) Stratford Herald, Jewish Telegraph Doreen Warriner’s War (Henry Warriner) BBC Radio Derby Adventures of Pepper the Ginger Dog (Jessica Knowles) The Star The Raven Wheel (A F Stone) BBC Radio Cornwall The Rooks Die Screaming (Clive Tuckett) Gloucestershire Live Understanding Fred & Rose West (Leo Samuel Goatley) BBC Radio Nottingham Framed by a Smoking Gun (Clare E Wilkes) Jewish Telegraph The Art of Listening (Paul A. Mendelson) BBC Radio Cambridgeshire Whatever Happened to Barry Chambers? (Barry Kay) Daily Times, Trip Fiction, Weekend Magazine, GT Magazine, The News International, The News on Sunday In the Company of Strangers (Awais Khan) Fully Booked (Blog), Female First Poetic Justice: Oxford (Fran Raya) BBC Radio London Outreach (Shelly Berry) Motherdom Magazine, Ilkley Gazette, Wharfdale Observer, West Leeds Dispatch Baby Daze (Sarah Davis) Trip Fiction The Bookshop of Panama (Suzanne Hope) BBC Radio Humberside Verbatim (Andrew Hill) Talk Radio Europe The World and his Wife (Stephen Wyatt) Broadway World My Life with Michael: 10 Years of Thriller Live! (Gary Lloyd) Female First Hey Dog! Sniffs are for Feet! (Wendy Keefer) Eastern Daily Press, Norwich Evening News First, and before all things (Kate Wilby) BBC Radio Bristol, Fully Booked Combat Civilian (Gilbert Greenall) RRR Blog Tours Life’s a Banquet (Robin Bennett), The Fourth Victim (John Mead), The Oath (Michael L. Lewis)
Military History Monthly Doreen Warriner’s War (Henry Warriner) Soul & Spirit Magazine Between the Immensities (Doreen Davy) Express & Star An Extra Shot (Stephen Anthony Brotherton) John Cowton The Art of Listening (Paul A. Mendelson) Fully Booked The Rooks Die Screaming (Clive Tuckett) Eastern Daily Press Magazine First, and before all things (Kate Wilby) Broadway World Tough Choices (Daniel Sokol) Good Times Magazine In the Company of Strangers (Awais Khan) BBC Sussex & Surrey Walking Through Different Worlds (Philip Goldenberg) Talk Radio Europe Please Miss, We’re Boys (Susan Elkin) West Leeds Dispatch Baby Daze (Sarah Davis) That’s Books Out of the Noise (Michael Fisher) Damp Pebbles Blog Tour Appetite for Risk (Jack Leavers)
Daily Mail The Adventures of Pepper the Ginger Dog (Jessica Knowles) BBC Radio Bristol, Express & Star, Market Drayton Advertiser, Newport Advertiser, Shropshire Star Come Sleep With Me (Stephanie Hill) Yorkshire Reporter Arthursdale Boy, Nidderdale Girl (Frank Pedley) Eastern Daily Press, East Anglian Daily Times First, and before all things (Kate Wilby) York Press, Offaly Independent, Midland Tribune Serenity Song (Finn Dervan) Radio Winchcombe Pickle & Lily (Annie Stewart) Dartford Messenger, Faversham News, Gravesend Messenger, Herne Bay Gazette, Kent Messenger, Kentish Express, Whitstable Gazette A Hedgehog Story: Hedgehog Magic (David Hills) The Comet The World and His Wife (Stephen Wyatt) Travel Africa Magazine Pass the Pickled Porcupine (Graham Chalmers) Hertfordshire Life The Fairy Who Wouldn’t Give Up (Amanda Eamer) Kent Online, Kent Messenger Group The Man Who Never Sleeps (Tom Bell with David Walker) OM Yoga & Lifestyle Magazine Yoga in the Gospels? (A. Nicholas Cowan) The Educator UK Please Miss, We’re Boys (Susan Elkin) Leek Life Magazine Out of the Noise (Michael Fisher) Yours Retro Passport to Fame: The Diana Dors Story (Huw Prall) BBC Radio Shropshire, Shropshire Star, Stourbridge News, Worcester News, Droitwich Advertiser, Redditch Advertiser, Halesowen News, Ledbury Reporter, Dudley News, Tewkesbury Advertiser, Kidderminster Shuttle, Ludlow Advertiser, Bromsgrove Advertiser, Cotswold Journal, Evesham Journal, Hereford Times, Malvern Gazette, The Shuttle An Extra Shot (Stephen Anthony Brotherton)
Cambridge Independent Penitence (Jude Williams) Yorkshire Post The Oath (Michael L. Lewis) Romford Recorder Medicine, Justice and the Bubblegum Factory (Graham Standen) Fife Free Press, Redditch Star The Man Who Never Sleeps (Tom Bell with David Walker) BBC Radio Bristol Come Sleep With Me (Stephanie Hill) Church Times Archbishop Benson’s Humming Top (Adrian Leak) Ampleforth Society Serenity Song(Finn Dervan) Manx Life, Manx Independent Prohibited Portrait (R W Kay) RH Uncovered The Rules of Engagement (K. A. Lalani) Promoting Crime Fiction Force of Nature (David Collenette) That’s Books Between the Immensities, A Candle for the Atlantic, The Paper Chase, One in Four are Birds, Stoker
Lichfield Mercury The Promise (Sally Jenkins) Dogs Monthly Hey Dog! Let’s Talk! (Wendy Keefer) Historical Novel Society Stoker (Dick Warburton) House of 1000 Books The Fourth Victim (John Mead) Your Cat What’s THAT Doing There? A Garfy Book (David Willers and Cate Caruth) Express & Star, Female First Magazine, Shropshire Star, Wolverhampton Chronicle, BBC Radio Somerset, Talk Radio Europe Come Sleep With Me (Stephanie Hill) Church of England Newspaper Archbishop Benson’s Humming Top (Adrian Leak) Isle of Wight County Press, On the Wight, Isle of Wight Observer Isle of Wight’s Missing Chapter (James Rayner) Sidmouth Herald Forced Landing (Jim Rider) Trip Fiction, Female First Magazine The Bookshop of Panama (Suzanne Hope) Dluxe Magazine, 69-Degrees Magazine A Monster’s Tale (Kelso Simon)
Attitude Magazine Spangles, Glam, Gaywaves & Tubes (Gary James) Mystery People Moorland Blue (Charlie Gibb) The Football League Paper Cherry Picking: Life Between the Sticks (Steve Cherry with Jonathan Nicholas) Chloe Chats Baby Daze (Sarah Davis) Complete Kit Car The Blunt End of the Grid (Dave Roberts) The Brick Castle, Super Hero Junky Legend of the Lost (Ian P. Buckingham) That’s Books The Seven Pillars of Nonsense, Gabriel’s Journey, Africa from East to West, Finally Woken
i–D Magazine Spangles, Glam, Gaywaves & Tubes (Gary James) BBC News Online, Cat World, Ely Resident What’s THAT Doing There? A Garfy Book (David Willers & Cate Caruth Charity Today, Talk Radio Europe The Man Who Never Sleeps (Tom Bell with David Walker) Eastwood Advertiser Group, Plymouth Argyle Football News Cherry Picking: Life Between the Sticks (Steve Cherry with Jonathan Nicholas) BBC Radio Leicester Pigeon Fancying in Leicestershire (John Littlefair) Western Morning News Forced Landing (Jim Rider) Yorkshire Post The Hand of Truth (David Paton) BBC Radio Lancashire This Disunited Kingdom (Leslie J Nicholls) That’s Books Legend of the Lost, The Fourth Victim, Devil’s Bridge
Kent Live, Kent & Sussex Courier Group, Rye Observer Group, BBC Radio Kent Spangles, Glam, Gaywaves & Tubes (Gary James) Parents News Hey Dog! Let’s Talk! (Wendy Keefer) Classical Music Magazine Notes for Singers (Chris Knowles) BBC Radio Bristol Medicine, Justice & the Bubblegum Factory (Graham Standen) East Anglian Daily Times, Ipswich Star Roses of Marrakech (Rachel Clare) BBC Radio Devon Licence to Kill: Britain’s Surrender to Violence (David Fraser) Writing Magazine Tales from an Old Hack (Barbara Fisher) BBC Radio Suffolk What’s THAT Doing There? A Garfy Book (David Willers & Cate Caruth) Backpass Magazine Cherry Picking: Life Between the Sticks (Steve Cherry with Jonathan Nicholas) Motor Sport Magazine, Talk Radio Europe The Blunt End of the Grid (Dave Roberts) British Fantasy Society Sorak Returns (Hedley Harrison)
Daily Mail, Scottish Mail on Sunday, Pi Magazine Tough Choices (Daniel Sokol) Portsmouth News Stoker (Dick Warburton) Conservative Woman Licence to Kill: Britain’s Surrender to Violence (David Fraser) Outdoors Radar Expedition from the Backdoor (Yvette Primrose) Hertfordshire Life Dreamcats (Christopher Best) Kelly Allen Writer (Blog) Legend of the Lost (Ian P. Buckingham) Essex County Standard, Colchester Gazette Mussolini’s Chest (Graham Donnelly) Cambridge News Notes for Singers (Chris Knowles) Jewish Telegraph A Meeting in Seville (Paul A. Mendelson) Japan Reviewer 5 Simple Steps to Saving Planet Earth (Jo Withers) Ruth in Revolt (Blog) Baby Daze (Sarah Davis) BBC Radio Humberside The Blunt End of the Grid (Dave Roberts) Talk Radio Europe Hey Dog! Let’s Talk! (Wendy Keefer) Vet Record The Veterinary Detectives: A Vet in Peru (Roger Windsor) The Tablet Archbishop Benson’s Humming Top (Adrian Leak) Track Stats Magazine Sydney Wooderson: A Very British Hero (Rob Hadgraft)
Church Times Archbishop Benson’s Humming Top (Adrian Leak) All Together Now A Journey with Brendan (Dr May Ng) Hertfordshire Life Legend of the Lost (Ian P. Buckingham) South Liverpool Link, West Liverpool Link Between the Immensities (Doreen Davy) Breakaway Reviewers Stoker (Dick Warburton) Talk Radio Europe Squad Average (Mark Inman) BBC Radio Suffolk, Let’s Talk Devil’s Bridge (Laurie Seago-Taylor) BBC Radio Jersey The Paper Chase (Ron Welling) Breakaway Reviewers, Georgie Minter-Brown’s Christmas Gift Guide The Fourth Victim (John Mead)
South Bristol Voice Letters to the Editor (Mo McDonald) Your Wedding A Meeting in Seville (Paul A. Mendelson) Bedford Times & Citizen, Talk Radio Europe, Athletics Weekly, Blackheath Club Sydney Wooderson: A Very British Hero (Rob Hadgraft) Merseyside Metro, Ormskirk Champion, Skelmersdale Champion, Southport Champion Between the Immensities (Doreen Davy) Burton Mail, Swad Style Squad Average (Mark Inman) Wharfedale Observer, Pulsar Poetry Magazine Baby Daze (Sarah Davis) BBC Radio Jersey, Jersey Evening Post The Paper Chase (Ron Welling) Uxbridge Gazette, Birmingham Press Club Tales from an Old Hack (Barbara Fisher) Berkhamsted Life, Barrow Voice Legend of the Lost (Ian P. Buckingham) Talk Radio Europe Tough Choices (Daniel Sokol) Romford Recorder The Fourth Victim (John Mead) Breakaway Reviewers, Female First A Monster’s Tale (Kelso Simon) The Railway & Canal Historical Society Sir Sam Fay (John Neville Greaves) British Fantasy Society 5 Simple Steps to Saving Planet Earth (Jo Withers) BBC Radio Gloucester, Female First Wise Me Up to Cold Calling (Shea Heer)
Bootle Champion, Crosby & Litherland Champion Between the Immensities (Doreen Davy) The Jewish Chronicle A Meeting in Seville (Paul A. Mendelson) Diss Express Devil’s Bridge (Laurie Seago-Taylor)Countryside La Vie Gabriel’s Journey (Mary Collis) Uxbridge Gazette Tales from an Old Hack (Barbara Fisher) The Jewish Telegraph Bitter Sweet (Stefan Popper) That’s Books Rinsed, The Cats of Butterwick Sands, Rift Wars, Sir Sam Fay, Baby Daze, Far Far the Mountain Peak, To Tame the Sentry Being, Poetic Justice, Border Monkeys, Untangling the Webs, The Egg & The Family, Times & Places, Fire and Honey, The Hanging Women, Keeping Chronicles, Those Splendid Memories, Café Britannica, Podric Moon, 10 Days of Freedom
Daily Mail Licence to Kill: Britain’s Surrender to Violence (David Fraser) Barking & Dagenham Post A Must Unladylike Occupation (Lisa Wright) Sunday Life, Belfast Telegraph, Grimsby Telegraph, Grimsby Evening Telegraph The Egg & The Family (Steve Green) Londonist, Gravesend Reporter Field of Dust (Angela Jean Young) Irish News Sir Basil Brooke (Dr Sam Logan) Daily Express, Scottish Daily Express, Yorkshire Post, Great Outdoors Expedition from the Backdoor (Yvette Primrose) Ormskirk Advertiser, The Champion, Liverpool Echo A Journey with Brendan (Dr May Ng) Family Tree Magazine Keeping Chronicles (Rosemary Sassoon) Tring Buzz Legend of the Lost (Ian P. Buckingham) Lymington Times The Woman with the Red Hair (Clive Tuckett) Barnsley Chronicle, Lancaster Guardian Roses of Marrakech (Rachel Clare) The Jewish Telegraph A Meeting in Seville (Paul A. Mendelson) Screentrade Magazine Filming If…. (David Wood) Church Times, Back Track Sir Sam Fay (John Neville Greaves) BBC Radio Lancashire Between the Immensities (Doreen Davy)
Radio 5 Live Licence to Kill: Britain’s Surrender to Violence (David Fraser)The Visitor, Writing MagazineRoses of Marrakech (Rachel Clare) The Jewish Chronicle The Indomitable Chiesa di Santa Maria (Daniel Peltz) The Times Double Exposure (Michael Simmons) BBC Radio London The Boy in a Turban (Joseph Hucknall) North Norfolk Living The Football Manager Murders (Chris Tookey) Vale Life Soundman: A Journey Through Rock ‘n’ Roll Sound (John Wilford) School Librarian Magazine The Wand Tree: Book of Magic (S.G. Harvey) Times Literary Supplement Filming If…. (David Wood) Leicester Mercury Border Monkeys (Tharun Chelley) Kent Messenger Keeping Chronicles (Rosemary Sassoon) The Jewish Telegraph David Poole: A Life Blighted by Apartheid (Richard Glasstone)
Catch up with what’s happening on our social media feeds, and find out about the latest authors to publish with The Book Guild… there’s also company news, the latest author events and a round-up of our latest reviews and media coverage.
Stephanie Carr, Digital Marketing Controller for Troubador’s imprints gives an overview of the ebook services available to Book Guild authors:
Digital publishing is more popular than ever, and even though physical books still reign supreme in the publishing world, ebooks are maintaining a steady popularity; in today’s culture we have a growing need for content on the move, and the accessibility of ebooks facilitates that need.
From an author’s perspective, how would your work benefit from being available in ebook format? Firstly, ebooks can be made available quickly and have a worldwide reach, something which can be more difficult with printed books and ‘bricks and mortar’ bookshops. When ebooks first became widely available, they could only really be read on dedicated e-readers such as Kindles, but with the rise of smartphones and tablets, ebooks today can be read more widely – and more easily – than ever before. Most readers browsing Amazon will expect a title to have a physical and ebook version on offer, so having your work available in both formats ensures that you’re reaching the widest market possible and making your book available to everyone.
At Book Guild we offer ebook production, distribution, and marketing services. The process begins once the files for your physical books have been sent for printing; the files are then passed over to us in the Digital Department, and we begin work on the ebook conversion.
There are many automatic conversion tools available online allowing you to convert your Word document or PDF to an ebook instantly, but at Book Guild we convert all of our titles manually using specialist conversion software. This allows us to ensure that every element of the ebook will appear correctly when downloaded onto an e-reading device, and also gives us more control over the formatting and layout. The majority of ebooks are what’s known as ‘reflowable’ meaning the user can increase or decrease the font size, and so the amount of text that appears on the screen at once will vary depending on the size of the font and the size of the screen the ebook is being read on.
Automatic online conversion tools will often take your manuscript and churn out an epub (ebook) file, but with no quality assurance checks in place to ensure that no important formatting or styling has been lost in the process. At the Book Guild, once we’ve completed a conversion we check it thoroughly on a range of e-readers to ensure everything is as it should be before it’s uploaded to retailers for sale.
Our ebooks are made available worldwide through all major ebook retailers including Amazon, Apple Books, Google Play, Kobo, and Barnes & Noble (US only), as well as ebook subscription services like Scribd, and wholesalers such as Overdrive and Borrowbox who supply ebooks to libraries. We are always exploring new avenues of distribution for our ebooks to get them available as widely as possible.
We also offer a range of ebook marketing services, designed to get consumer reviews for your ebook left on retailers’ sites. Ebooks rely on word of mouth and good reviews to generate sales, and we use a review site called NetGalley to distribute review copies to bloggers, journalists, media professionals, and those in the book trade. The reviews we get are passed on to you as the author, and we follow up with all those who accessed a review copy to encourage them to leave a review if they haven’t done so already. The great thing is, any reviews left for your ebook on Amazon will also appear on the printed book’s page, so effective marketing for one format can really help to impact sales of the other as well.
Ebooks are a great option for making your work accessible to as many readers as possible. With readers able to increase the font size, change the contrast and brightness of the screen, and zoom in on images, ebooks are ideal for those with different reading requirements and those who may struggle to read traditional print books. If you are interested in having your work produced in ebook format, please contact [email protected] and we’d be happy to advise further.
Jack Wedgbury, Senior Designer for Troubador’s imprints takes a look at cover design trends and how we apply them to our books:
Keeping up to date with what is on-trend for book covers is an important part of our design team’s role. Spotting key trends in design, materials and enhancements allows us to understand what is popular within the industry, which in turn allows us to offer this to our authors. To do this, we read blogs and trade magazines such as The Bookseller, look at social media, attend weekly design meetings and make inspiration visits to printers and bookshops.
Following a recent bookshop visit, we noticed that foil blocking was a major trend, featuring within the cover designs of books from every genre. From historical fiction to poetry, shiny metallic foil was gracing the covers of new releases more than ever. Moreover, foil was becoming the main feature of some designs, like the UK edition of Circe by Madeline Miller (Bloomsbury). This incredible matte bronze foil finish inspired the design for Ayeme’s Circus of Redemption by Keith Blackburn, published by The Book Guild. Therefore, by offering cover enhancements such as foil blocking to our authors, as well as designing covers that would be suitable for this enhancement, we’re offering our authors the chance to take advantage of this trend. A shiny cover design can go a long way in enticing potential readers to pick up a book!
[Ayeme’s Circus of Redemption – The Book Guild]
In terms of design, we look at colour palettes, imagery and fonts to understand key trends in these areas. For example, looking at colour trends within genres enables us to know what readers expect when browsing a bookshop, and allows us to react to this, ensuring that our books fit in well within the trade. Applying this research to our cover designs, we recently spotted that purple was a key colour in children’s and young adult books, featuring within the cover designs of books such as Slay by Brittney Morris (Hodder), The Girl Who Stole an Elephant by Nizrana Farook (Nosy Crow) and Into the Crooked Place by Alexandra Christo (Hot Key Books). Therefore, we chose to incorporate a purple colour palette into a design for a recent young adult fiction title published by Matador, Devil’s Mist by Liam Moiser.
By reacting quickly, we are able to take advantage of trends by incorporating elements such as this into our designs. In doing so, we ensure our cover designs stay fresh and up to date, and ultimately keep them commercially appealing. Keeping on top of cover design trends is a twenty-four-seven job, but for the book-loving design team at Troubador, it’s a welcome task.
[Devil’s Mist – Matador]
Recently, our design research was put to the test when Book Guild author, Awais Khan, completed his own market research, posting online the covers for both the UK and the South Asian edition of his book In the Company of Strangers. He held a poll for the covers in two different online forums, and the results were both interesting and extremely positive. The forum dominated by UK readers preferred the UK cover while the forum dominated by Pakistani/Indian readers preferred the South Asian edition. This goes to show how different each of the markets are and how each publisher has to understand their market in order to give the book the widest appeal possible. Thanks to Awais and his research, we’re able to see first-hand that the design research we undertake produces positive results.
[Left: In the Company of Strangers (The Book Guild). Right: In the Company of Strangers (Simon and Schuster, India]
From the point of view of a reader, or author, cover design trends are not something you’ll necessarily notice. But behind the scenes, a lot of work goes into market research in order that we can use this knowledge to make our author’s books as commercially appealing as possible. Having said that, next time you’re browsing a bookshop, you’re bound to start noticing them. See how many you can spot!
On Friday 22nd October, Marketing Controller Philippa Iliffe and Assistant Production Manager Rosie Lowe attended the book launch of My Life with Michael: 10 Years of Thriller Live by Gary Lloyd. Philippa recounts their experience of the afternoon:
[Image: Gary Lloyd, Rosie Lowe and Philippa Iliffe © Bonnie Britain Photography]
The Lyric Theatre on Shaftesbury Avenue has been home to Thriller Live for almost eleven years. The show, which celebrates the life and music of Michael Jackson has become one of the UK’s longest-running musicals and has played around the world to over five million people.
Written by the award-winning director and choreographer of the global hit show, My Life with Michael charts Gary Lloyd’s journey working with Jackson’s legacy since its West End debut. Not only does the book delve into Lloyd’s childhood and early career but it also reveals an insight into the workings of the production itself. We see how the show is cast and follow the journey of various cast members around the world. Lloyd shares many of the amazing, funny and sometimes unbelievable stories as he travels with the show, constantly developing it and documenting its behind-the-scenes narrative.
My Life with Michael is a true celebration of Jackson’s music as well as the cast, crew and creative team that have made Thriller Live the show that it is today.
The afternoon launch saw members of the Thriller Live cast and crew gather in the Stalls bar along with many of the people who have played a part in Lloyd’s journey. After a prosecco reception, we gathered on the stage for a group photo. Here, we were also delighted by an incredible dance performance by ‘The Kid of Pop’, a young MJ tribute.
[Image: Gary Lloyd with the Thriller Live family © Bonnie Britain Photography]
Gary Lloyd’s speech was a touching reminder of the impact of the show through its history. Lloyd said:
“When you first become a director and you start working on all these shows you spend a lot of your time saying, ‘I’ll put that in the book’, especially during tech week. I think we’ve all got hundreds and thousands of these insane stories about theatre that nobody would ever believe so it was always in the back of my mind that a book would happen at some point. I never knew what it would be about, and then Thriller happened.
“That horrific day when Jackson passed away. We were newbies in the West End, feeling very lucky to be here, and I write in the very first chapter about that day. Walking through this building to the front of house to see that the press had all arrived and fans that had arrived to create a shrine before 10am was incredible. Within minutes of this all happening, people were coming to us. So, at that point, it became a huge responsibility for all of us involved in this and that’s when the book started writing itself.”
Thriller Live is due to close at the Lyric Theatre early in 2020. The theatre itself will be undergoing renovations and the show will embark on a UK tour before finding a new home in the West End.
Reflecting on this, Lloyd said, “This has been more than a venue for all of us for the past ten years. It’s been a home for a lot of people and it’s going to be very sad to leave. There are ten years of history in this building with this show, so thank you to everybody that’s been involved. We will go on; this will carry on and we have a future.”
It was a real pleasure to join Gary and so many others who have inspired the book and the show – the book-shaped cake was delicious too!
My Life with Michael: 10 Years of Thriller Live is available from our bookshop.
On Wednesday 30th October, Senior Production Controller Joe Shillito and Editorial Coordinator Hayley Russell from Matador, and Marketing Controller Philippa Iliffe from The Book Guild attended the annual Royal Automobile Club Motoring Book Awards in Pall Mall, London. Joe recounts their experience of the evening:
[From left: Joe Shillito, Hayley Russell, Philippa Iliffe]
It was a pleasure to be invited to attend the prestigious annual Motoring Book Awards at the exclusive Royal Automobile Club (RAC) in Pall Mall, London, made all the more special by the fact that two titles from Troubador imprints had been nominated for these sought-after accolades.
Alan Shattock’s RGS Atalantas (Matador), a meticulously researched and designed volume detailing the creation and development of Dick Shattock’s pioneering sports racing cars, was nominated for the ‘Specialist Book of the Year’ award, described by the RAC as being presented to a book which is impeccably researched and flawlessly written. Meanwhile, Dave Roberts’s The Blunt End of the Grid (The Book Guild), a humorous and heartwarming memoir of the author’s motoring escapades, was nominated for the coveted ‘Motoring Book of the Year award’, for ‘an exceptional book with wide appeal’.
The event saw authors, publishers, members of the media and motoring enthusiasts converging on the RAC building in central London for an evening which promised to be one of the many highlights of a week of motoring celebrations. The venue itself was magnificent; we were guided through lavishly decorated hallways beneath vaulted ceilings to arrive in the expansive Mountbatten Room, where we were welcomed to a champagne reception and the opportunity to discuss the upcoming awards with the high-fliers of the motoring book industry.
It was a pleasure as always to speak with Dennis Buckingham from Star Sales, a company that represents many of the marketed titles for both Matador and The Book Guild. A number of books supported by Dennis and the Star Sales team had been shortlisted for the two awards, demonstrating the importance of proper sales representation in achieving recognition within the book trade. An opportunity to catch up with Book Guild author Dave Roberts was also very welcome. It was gratifying to hear a number of positive comments about both our titles from industry professionals and motoring enthusiasts alike.
[From left: Philippa Iliffe, Dave Roberts]
The ‘Specialist Book of the Year’ award saw with Alan Shattock’s RGS Atalantas pitted against stiff competition from industry-leading publishers. While Simon Taylor’s John, George and the HWMs: The First Racing Team to Fly the Flag for Britain (Evro) was the successful nominee in the end, it was heartening to hear positive comments about Shattock’s volume from the judges along the lines of ‘extremely well written.’
Dave Roberts’s The Blunt End of the Grid did not go unnoticed, receiving great interest from the room, and eliciting a number of highly positive comments from both members of the RAC and industry professionals. It was also hugely encouraging to see both titles stocked by the on-site pop-up bookshop, administered by Horton’s, an industry leader in motoring book sales, even more so when we were later told that Roberts’s title had sold out.
It was overall a highly successful evening for both Matador and The Book Guild, and while it was disappointing not to have left the event with either of the prestigious awards, it was a huge accolade for both books to even be nominated. Each title was pitted against challenging competition from industry leaders, and it was heartening to receive a multitude of positive feedback for both titles, not only from a perspective of content but also of design and presentation.
The Blunt End of the Grid is available to buy from our bookshop!
With Christmas on the horizon, now is the time to turn your sights to marketing. Our Marketing team share their top tips for marketing your book in the run-up to Christmas to help you during the festive season:
‘Tis the season to be selling – Jonathan White (Sales & Marketing Manager):
Christmas is obviously one of the best times in the year to sell your book, but it is also one of the busiest in the bookshops and one when there will be most competition from all the other books fighting for space on the shelves. When approaching bookshops around Christmas, be aware of just how busy they might be getting. Do some research and if you do want to speak to someone in a bookshop about your book, choose a time when they are at their quietest. If you are looking to sell more copies of your book in the run up to Christmas, you might find it more fruitful to spend your time approaching your readers directly, either through social media or any events you arrange. They can choose where they want to purchase your book whether online or from a bookshop as a customer order. Be as active as you can, but do not expect too much help from your local bookshop, they may well be just trying to survive the festive season.
Festive freebies and snowy sales – Alexa Davies (Assistant Marketing Manager):
Everyone loves a freebie and surely there is no better time to offer your readers a little extra than the season of goodwill! The idea of winning a prize is a brilliant incentive to get people involved. That involvement can be anything from simply following you on Twitter to browsing your website for the hidden snowman to writing a paragraph about their favourite festive story. You know your book best so get your thinking Santa hat on and come up with some creative challenges for your readers. If you can’t think of anything, consider running a simple giveaway on your social media pages or through your website – this is a great way to get people to follow you, share your posts or sign up to your newsletter. Make the prize even more irresistible with added extras like a ‘signed by the author’ copy or exclusive illustration.
Don’t forget that people also love a discount, especially when they’ve spent their book budget buying Christmas presents! Whether it’s in the run-up to the actual day, a Boxing Day sale or a little discount to help readers beat the January blues, you might be able to tempt people in with pound or two off the cover price.
Spread the joy with personalised pressies – Sophie Morgan (Matador Marketing Controller):
The sleigh bells are jingling and I’m sure I can hear Santa struggling to do up the buttons on his suit jacket. Must be almost Christmas and authors must be ready to sell, sell, sell their book at every opportunity this festive season. Whenever an author asks me what more they can do to capitalise on Christmas, I always recommend the little extras that can help even one person remember your book after you’ve given them a nudge. Whether you’re braving the cold with a booth at the Christmas fair or have a signing at the local library, being able to pass out bespoke bookmarks, postcards or business cards can make all the difference between a reader remembering your book title or not. Even better, at seasonal times such as these, you can go big and even send Christmas cards featuring your book – what better way to spread both Christmas cheer and news of your book from the comfort of your own home? Get in touch with your Marketing Controller if you’re ready to promote this Christmas – we promise, Yule won’t regret it!
Thinking outside the gift box – Philippa Iliffe (Book Guild Marketing Controller):
It’s no secret that Christmas is an incredibly busy time of year for the publishing and media industry. For journalists, they are particularly saturated so you need to think outside of the box and come up with a pitch that will catch the media’s eye. Consider the following:
Christmas Gift Guides: Gift guides including books are typically put together several months in advance of Christmas. It’s worth contacting editors of magazines that would typically feature or review your book as far in advance as possible, making it known that you feel this would be a great fit for their gift guide offering. The earlier you contact them, the more likely you are to secure something in their gifting pages.
A Christmas Hook: As the market is particularly saturated around this time of year, you need to come up with the perfect Christmassy ‘hook’ for your book. Some authors may be lucky in that their book has a Christmas theme. Others may have to work a little harder. Christmas is all about caring, kindness and giving a little back to those who you appreciate – so have a think about how your book could tie into these themes and get your pitch ready for action!
The New Year: Christmas is just around the corner, but those in the media are already thinking about their New Year features. Perhaps your book doesn’t have a suitable Christmas hook to grab their attention, but it could be perfect for the New Year. If you time it right, you can be right on the money in securing yourself an early New Year feature and getting 2020 off to a great start!
Sharing it up on snow-cial media – Emily Dakin (Customer Service & Marketing Assistant):
Social media marketing is key to getting your book out to the public! It’s a great way to shout about any book signings you have, events and rave about any great reviews you have been getting. A lot of bloggers are very active on social media these days and this is how they will, more than likely, hear about your book.
Make sure you get creative on social media over the festive period – there’s so much you can do. As you are getting all of your present prep reindeer-ready in the run-up to the big day, think about how you can use this on your pages. If you’ve decorated your Christmas tree, why not set your book up and share a festive snap on your Instagram? If you love making graphics, sneak a little Santa or snowflake into your designs for an extra festive twist. If you’ve got a festive discount lined up for your eBook, let your followers know so that they can get their copy to read over the Christmas holidays.
Don’t forget that the power of hashtags, especially on Twitter on Instagram, is key when it comes to social media. Keep an eye on the trending topics when you log in to your Twitter account – there will be lots in the Christmas season! By tapping into these trends and hashtagging key terms, you make your post (and as a result, your account) more discoverable to a wider group of people.
It’s the month of October – which means it’s also Black History Month when we celebrate the history, achievements and contributions of black people in the UK. Although gaining ground in recent years, this annual event is still considered a bit irrelevant to many people in Britain today. However, you don’t have to be black, have black ancestors or even live somewhere with a black minority to take part.
Black History Month is an event for the whole country to celebrate as black history is a streak that runs through centuries of British history, stretching as far back as the Romans (as we discovered from David Olusoga’s ground-breaking book, Black and British). It’s also not just an urban story either, almost every part of the UK will have important connections to people of African origin… they just might not know about them yet.
Before I did my research, if you asked anyone on the Isle of Wight if the Island had any black history, they’d almost certainly say no. This diamond-shaped lump on the British south coast is not a particularly diverse place today, nor has it ever been much of a magnet for international migrants, so you can see why many would assume there’d be no black history worth speaking of.
However, my work soon uncovered that some of the most famous names in black history had visited the Isle of Wight including Emperor Haile Selassie of Ethiopia, writer and abolitionist Olaudah Equiano and the African American author and former slave William Wells Brown. The Island’s southern tip also witnessed one of the most disastrous events in black African history, the sinking of the S.S. Mendi in 1917. On its way to the battlefields of France, this troop transport ship was struck by another vessel in thick fog and sunk, leading to the loss of 607 black South African lives.
In fact, the mass of information I was uncovering was quite overwhelming and included black men and women from across the world: black Britons, black Africans, Afro-Caribbeans and Afro-Americans who came to start a new life, to holiday, to visit friends, to work or to perform, from the 16th century right up to the present.
It’s wasn’t just famous names either. Newspaper reports, censuses and birth, marriage and death records revealed a substantial number of ordinary people of African origin who had made the Isle of Wight their home. From the baptism of a ‘blackamore’ in 1649 to the births of a significant number of mixed-race Islanders in the Georgian era and the 19th century black servants being left money and possessions in the wills of their employers – these fascinating records weave together an incredible mix of black individuals who have contributed to Island life for literally hundreds of years.
It’s also surprising how many locations on the Isle of Wight have hidden links to black history. Many Islanders will be familiar with the former Hughes & Mullins photo studio in Union Street, Ryde (most well-known for its distinctive rooftop statues) but they’re unlikely to be aware that Prince Alemayehu of Ethiopia had his portrait taken there in the 1860s. Similarly, the ancient church in Shorwell village makes no mention of its mixed-race Jamaican vicar and Queen Victoria’s former home, Osborne House, has nothing to mark the visit of King Cetshwayo of the Zulus or the black South African choir who came to perform for the Queen in the 1890s.
If the same type of research I undertook for the Isle of Wight is applied to other areas considered absent of any notable black history there are sure to be similar discoveries. Were the Scottish Highlands home to a mixed-race laird? Did any black sailors choose to settle down in the Channel Islands? Did an African-American abolitionist finish his autobiography in a Cornish fishing village? Or were the streets of Belfast ever home to a significant black minority?
If the Isle of Wight has this much vibrancy and interest to enhance its local history, it’s certain the rest of the UK will have similar exciting discoveries just waiting to be made, and it’s up to all of us now to bring these stories to light.
Bringing hundreds of sources together for the first time, The Isle of Wight’s Missing Chapter tells the story of the island’s hidden international history. It examines the island’s many international visitors, including Mahatma Gandhi, King Cetshwayo of the Zulus and Queen Emma of Hawaii and uncovers some of the islands overlooked international residents, such as a Jamaican model, a Sri Lankan cricketer and a pioneering Indian doctor.
Challenging the standard view of the island’s history, this book demonstrates how there have been mixed-race Islanders for over two hundred years and explains why the island has an important place in black history.
Grab a copy here!
Here at Troubador, we are celebrating after being shortlisted – and winning – multiple book prizes in the UK and internationally.
Firstly, the Royal Automobile Club Motoring Book of the Year Awards has shortlisted two Troubador titles for its motoring book awards. These awards are recognised as the most prestigious awards to be bestowed in the automotive publishing industry
The shortlisted titles are The Blunt End of the Grid (Dave Roberts, The Book Guild), charting Dave’s adventures in motor racing and other automotive escapades and is one of six books selected for the Motoring Book of the Year Award – which is presented for an exceptional book with wide appeal. While RGS Atalantas (Alan Shattock, Matador), is shortlisted for the Specialist Motoring Book of the Year awarded for a book which is judged to be a feat of impeccable research and flawless writing.
The winner of the RAC Motoring Book of the Year Awards will be announced on the 30th October 2019 at a ceremony in London.
“The Royal Automobile Club Motoring Book of the Year awards have become synonymous with celebrating the best automotive books, authors and publishers out there. This year the judges had an overwhelming response with entries representing 18 different publishing houses. With the outstanding quality and diversity of books published, it’s been the toughest judging year yet. I can’t wait to see who will come out on top,” said Peter Read, Chairman of the RAC’s Motoring Committee.
As well as receiving praise for its two shortlisted titles within the motoring genre, Troubador is also celebrating after Coffee and Wine (Morten Scholer, Matador) received first prize at the 2019 Gourmand International Book Awards (Coffee Category), beating 14 other titles. The Gourmand International Book awards honour the best food and wine books in the world and Morten received his award in Macao, China. Not only has this highly regarded book impressed Gourmand judges, but it was also shortlisted at the International Organisation of Vine and Wine’s book awards, receiving a special mention for its detailed examination of its topic.
The recognition Troubador is receiving in these major book awards demonstrates the editorial and design excellence of its publishing programme. These successes show why Troubador is the number one self-publishing publishing company in the UK, with its imprints Matador (self-publishing) and Book Guild (partnership and mainstream publishing).
Jeremy Thompson, Troubador’s Managing Director comments:
‘We are very proud of all our authors – but it is especially exciting when the books we help authors to publish are recognised by prestigious awards for their high standard of content and design.’
Sam Copson our Distribution Manager, who looks after our warehouses, looks at the main questions he gets asked every day:
The Amazon ordering system is completely automated, we can only send them copies once they have placed an order. We receive multiple orders daily and despatch large consignments to numerous Amazon depots up and down the country for supply through Amazon’s distribution hubs.
Obviously, we can only despatch new titles once books have been received by our warehouse from the printer.
Once the stock is available and approved for release, we tell Amazon when they will receive the copies they have ordered. Book Guild’s processing time is two working days from the initial Amazon order, while Amazon can take an additional two days to process stock once it arrives at their warehouse. So, on average it can take four to five days from the arrival of a new title into our warehouse for that title to become available and in stock with Amazon. But as with all retailers, it is up to the retailer when they decide to place an order!
What are your shipping times and where do you supply books?
We supply books directly to bookshops, wholesalers, chain stores and online retailers, and we fulfil direct orders (such as website sales and sales via our Festival Bookshop) and supply copies direct to authors for their own events and signings.
We store books in two locations, the main one being at our main office in Leicester, the other being our distributor in Poole, who handles most of the bulk retail trade distribution. Generally, we keep 50% of a title’s stock at our Leicester warehouse and the rest with our distributor in Poole for trade sales.
For author stock shipping requests, we usually process and deliver titles to UK addresses within five working days and provide tracking information on orders. Retail trade orders are despatched as soon as invoicing and pick-and-pack are completed, again usually within a few days.
For orders placed on our online bookshop, these are picked and shipped on the same working day for in-stock items if the order is received by 12 noon, or the following working day if received afterward.
How do I order extra copies of my book?
Book Guild authors are entitled to order additional copies of their book for personal or events use. These books can be ordered at 45% off the RRP and there will also be a shipping fee. Royalties will not be paid for these books due to the discount being applied.
If you are ordering books for an event (whether that be a book signing, festival or anything else) we need at least one weeks’ notice to ensure that we have enough books in stock to fulfil the order and get them shipped and delivered in time. We will need even longer if the books are travelling overseas.
These are the most commonly asked questions of Sam and his team about the distribution services that we offer. If you have any other burning questions about distribution, please do get in touch!
It took six months to complete the initial draft of Times and Places and another twenty before it was fully polished and published. But how would the world get to hear of it? It is at this point that authors must choose whether to transform from introverts – typing alone in the privacy of their homes – to out-going marketing types. The two personalities could hardly be further apart, but for those who want their books to do as well as they can, there is little option but to give it a go.
Initially, there was lots of help from my publisher but, unless you are with a big publishing house, the budgets are inevitably tight. In my case, the Book Guild carried out trade marketing to present my novel to the buying trade and they set up the book’s metadata, which is essential for making it available through online retailers. They also carried out a six-week marketing campaign, sending out press releases and advance paperbacks to a bespoke media list of journalists from the national and local press, as well as book blogs and radio hosts.
Then I had to decide: was I happy to leave marketing at that or did I dare step out of my comfort zones, trying everything to make my novel a success? I took a deep breath and dived in.
First came social media. I chose Twitter and in hindsight, this was exactly right for me. The Book Guild helped design my banner and signed up as my first follower… before too long I hit double figures, then treble and now – some 18 months later – I have over 1,000 followers. Still a Twitter minnow maybe, but not bad from a standing start. I occasionally tweeted about my book, but more often posted photos or very short stories and poems, hoping that as follower numbers grew so would interest in my novel.
Shortly after launch, I also signed up for a blog tour. I would highly recommend this. Over a week, twenty bloggers either reviewed my book, published extracts, posted interviews with me or hosted guest blogs I had written. I used Rachel’s Random Resources to manage the tour and it felt fantastic to receive feedback and see interest beginning to build. Twitter and blog tours, of course, can be done from the safety of home, but I had decided to step outside my front door. I began by driving around local bookshops. Walking inside with a copy of my novel took courage. It never got easy, but it did become easier. My tactic was to look as relaxed and friendly as I could, simply asking if I could leave my book with them to consider. There were three general reactions:
• 20% of cases – enthusiastic eagerness to take a look. One Waterstones branch even ordered copies there and then.
• 60% of cases – a friendly interest which I suspected was unlikely to lead anywhere.
• 20% of cases – glazed sales assistant eyes, accompanied by comments to the effect that it wasn’t down to them what they stocked. All, though, at least took a copy.
I felt let down by some. One store manager couldn’t have been more helpful but said I’d have to contact his head office. I called them and followed up with first a letter and then a chaser (each time enclosing a copy of my book), but I never heard anything back. I tried again when I later saw the same chain on Twitter inviting authors to come forward for events at their local branches – again not even a reply.
Another shop was always on the verge of offering me an event or including my book in their book club, but neither ever quite happened. One shop assistant said, “Never heard of it!” when I asked if they had my novel in stock, while someone else put a signed copy on their shelf only for me to see it still there, unsold, three months later. To be a good author you have to be sensitive; to be a good marketer you have to pack those sensitivities away.
Other shops, though, presented happier experiences. One Waterstones branch hosted a book signing. This was the peak of me being outside my comfort zones, but I tried to look calmer than I felt, sitting next to a huge pile of my books, as people wandered around me. There were not exactly long queues, but it was wonderful whenever someone stopped to ask about my novel, and even better when a few actually bought it. After four hours I felt drained, but I had now done a book signing, another official stamp on the author’s passport, and I knew I was pushing my book as best as I could.
I also found the prospect of media interviews quite daunting, but secretly felt that I could present myself reasonably well, so took any opportunities that arose. I ended up enjoying them. The Book Guild arranged for me to appear on the ‘Writer’s Routine’ podcast and my episode is still available here.
I wrote to my local radio stations as well and, although ignored by most, I was given a half-hour slot by one, during which I was asked (Desert Island Discs Style) to choose three of my favourite songs. By now I felt I was almost a treble Z list celebrity.
Inevitably, after a while, I had done as much marketing as I could, or at least as much as was on offer. I still keep my eyes open for opportunities, but Times and Places is now settling into its place amongst the many millions of other books out there. However inspired or mundane my novel is, by comparison, I think it true that many good books barely see the light of day, while a few lesser ones are hugely successful. You need luck and to catch a wave.
However, nothing detracts from the satisfaction of having written a book, nor from the knowledge that I gave it its best chance. Beyond that I try to be philosophical: yes, of course I hope it does well, but as my main character says in Times and Places: “…books are like people: a few become famous, the vast majority don’t, some might just be known by a handful of friends, some only by their creator even, but they all have value, at least if they have soul.”
About the author:
Keith Anthony was born and brought up in the Chilterns, to where he returned after studying French at university in Aberystwyth and a subsequent spell living in west London. He has a love of nature, both in his native Buckinghamshire countryside, but also in Cornwall and wherever there is a wild sea.
Keith has been lucky enough to spend time living in France, Spain, Belgium, Serbia and Croatia, as well as being a regular visitor to Germany, and languages were the only thing he was ever half good at in school. Since graduating he has worked in government departments, but between 2005 and 2008 he was seconded to the European Commission in Brussels and, thanks to a friend from Ljubljana he met there, has travelled regularly to Slovenia, getting to know that country well.
Keith’s other great love is music and he plays classical and fingerpicking blues guitar, though with persistently limited success. He has always enjoyed writing, including attempts at children’s fiction, and in 2016 he began work on his first full book with Times and Places the end result: an accessible, observational story, mixing quiet spirituality with humour, pathos and gothic horror, and setting it against a rich backdrop of the natural world.
Copies of Times and Places are available to buy in our bookshop.
Alongside the in-house marketing that Book Guild carries out, it is important for authors to think about the many different ways in which they can market their book themselves. One cost-effective way of supplementing your marketing campaign is to produce a range of marketing materials. In this blog, we take look at the most popular types of marketing materials authors order and offer some top tips for using them.
Marketing materials are promotional items, there to help sell your products, so they need to be ‘on message’ and professionally produced. Don’t fill them with an entire synopsis or author biography, use the available space to tell people what it is about this book they will love and why they should buy it. Knowing where you will be handing out, or displaying, the marketing materials – and who you want to pick them up – should help you get the design just right.
If arranging events, bookshops or other venues might ask if you have any Point of Sale (POS) materials available to help promote a signing. It’s rare that a bookshop will produce these on your behalf, and they are far more likely to support an event if you can provide them with posters or show cards.
From A3 size for grabbing attention to A4 size to impart information, posters are a brilliant way to announce signings and events or to advertise your book to a targeted audience. Posters are versatile, but make sure you know where you will use them. If you’re advertising a signing/event, you’ll either need to print individual posters with the specific signing location, date and time printed on already or, more usefully, use a poster with blank space where event details can be added afterward, thus giving you much more flexibility.
Some venues will not be pleased if you plaster a large A1 sized poster all over their front window but would be happy to display an A3 or A4 one, so check before ordering – big is not always better!
Remember that indie bookshops are not big fans of Amazon, so if you’re hoping to hang your poster up in bookshops, don’t say ‘Buy from Amazon’ on it! Bookshop owners want to sell their own stock in their own shops, they won’t be happy advertising any other retailers on a display poster.
Postcards, Bookmarks and Business Cards
Postcards, bookmarks and business cards are great handouts at events and when networking. Some authors use postcards as book event invitations, with a book cover on one side and invitation text on the other, but they can also be used for general book promotion – again with a lovely colour reproduction of the book cover on one side and a snappy blurb on the other. Remember to always include information as to where people can find out more or buy a copy, though.
Bookmarks are the ultimate promotional item for book lovers; a free gift and an advertising opportunity all in one. Bookmarks visually look best when there is a nice balance of text to graphic – and can look a bit overwhelming if they are cramped with tiny text, so really focus on the message and cut down your blurb so it fits well within the space available.
Business cards are a cost-effective way to advertise yourself as an author – a small but practical item to carry at all times for some ad hoc marketing opportunities. And perfect for speaking events, signings or social occasions… but due to their size, they are limited in the information they can give.
Leaflets and Show Cards
Leaflets are one of the most versatile marketing materials – but think carefully about the format you want to use. We find that single or double-sided A5 leaflets work best – having enough space to promote your book and brand, but not too much space to fill. Think about how you will use the leaflets – are you mailing them out? In which case, do you want to include an order form as part of the leaflet? (If you are doing a direct mailout campaign, however, make sure you are compliant with direct marketing laws.)
A great alternative to leaflets, especially if you will be out and about at events, are show cards. These stand up on their own, making them more prominent. Show cards can be produced in a variety of sizes and shapes, but the most popular ones we produce are A4 and comprise of a full-colour display board that stands upright – perfect for POS publicity.
Other Promotional Items
There are hundreds of different promotional items available that you could use as giveaways to promote your book, but before you get carried away with freebies, think about what would give the best return on investment. Promotional pens and pencils might go well with the theme of writing, but they are limited when it comes to what you can actually print on them. Just putting your book title won’t work – how does anyone know it’s a book title? You can’t use a book cover image on a pen or pencil; these items tend to work best if you can put a web address on too.
What about T-shirts, with the book cover on the front? These can be great fun if working with children’s books and running events at schools, etc., or at genre or themed events for genre-based titles, but they are not necessarily as appropriate for adult fiction.
Over the years we’ve also produced note pads, balloons, carrier bags, erasers and mints, all branded up as giveaways – but before spending on these items, consider whether they are really going to help your brand as an author compared to the often cheaper items such as leaflets and postcards, where you have more space for your marketing message.
Finally, here are our top tips for getting it right!
- You are selling yourself as an author, so make sure your marketing materials are error-free. Spell check, proofread and get another set of eyes on them before approving them for print.
- Always remember to include details of where the books can be purchased from. Don’t forget key information such as ISBN, price, author name, title – all the information that a bookshop would need when sourcing a book.
- Your marketing materials need to reflect you in a professional light. Never change incorrect or outdated information on a leaflet, bookmark or business card by crossing it out and handwriting in the updated information. It does not shout professional. Marketing materials don’t have to be expensive to produce – and can be reprinted and updated as needed.
- Always check you have permission before putting up posters or handing out leaflets in public places. We’ve had complaints about authors who have filled leisure centre dispensers with their own leaflets without prior permission. Some venues actually charge to display leaflets, so don’t assume it’s free! We’ve also heard of an author who put up roadside banners – and the relevant highway agencies were very unhappy and threatened legal action… these are extreme examples, but it does show how important it is to get permission beforehand.
- Finally, be clear about what you’ll use your marketing materials for and make sure the design is suited to that purpose. If you choose a variety of formats (posters, postcards, etc.), don’t just assume one design will fit all – a big poster can carry more text, but a business card needs to be much more concise – each has a different purpose.
Hopefully you’ll be already using marketing materials alongside your current promotional efforts, but if not, don’t forget that at Book Guild we offer a wide range of marketing materials – from posters to show cards and everything in between. The perfect way to help you market directly to your readers. The full range of our materials can be obtained from your Marketing Controller.