

Books are Like People – Marketing My First Novel by Keith Anthony
by Book Guild | Oct 10, 2019 | News
It took six months to complete the initial draft of Times and Places and another twenty before it was fully polished and published. But how would the world get to hear of it? It is at this point that authors must choose whether to transform from introverts – typing alone in the privacy of their homes – to out-going marketing types. The two personalities could hardly be further apart, but for those who want their books to do as well as they can, there is little option but to give it a go. Initially, there was lots of help from my publisher but, unless you are with a big publishing house, the budgets are inevitably tight. In my case, the Book Guild carried out trade marketing to present my novel to the buying trade and they set up the book’s metadata, which is essential for making it available through online retailers. They also carried out a six-week marketing campaign, sending out press releases and advance paperbacks to a bespoke media list of journalists from the national and local press, as well as book blogs and radio hosts. Then I had to decide: was I happy to leave marketing at that or did I dare step out of my comfort zones, trying everything to make my novel a success? I took a deep breath and dived in. First came social media. I chose Twitter and in hindsight, this was exactly right for me. The Book Guild helped design my banner and signed up as my first follower… before too long I hit double figures, then treble and now – some 18...Top Rated Books
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